We Need Your Help to Get Through This — and We’ll Thank You in Style

Sudden U.S. tariffs have hit us hard. The U.S. is our biggest market, and overnight, a huge portion of our revenue was impacted. As a small, Black-owned business that’s always fought against the odds, we’re now facing one of our biggest challenges yet.

But we’ve never just been about watches. We’ve been about purpose.
Every time you buy from Vitae London, you’re helping fund school uniforms, books, and education for children across Africa. You’re giving hope. And right now, we need that same hope in return.

We’re offering you a £100 / $120 gift card to support us during this critical moment.

🧾 Use code: TARIFFSUPPORT at checkout
📦 Your purchase helps us restock, stay afloat, and continue our mission
⌚ And you’ll get a timeless, beautifully crafted watch in return

Why support Vitae London?

• ✅ Timeless design: Minimal, modern watches built to elevate your everyday look

• 🌍 Impact-driven: Every sale helps educate children in need

• 🛠️ Quality materials: Japanese and Swiss movements, durable stainless steel, genuine leather or vegan-friendly strap options

• 💬 Community-first: We listen, we build with you, and we’re still here because of you

This isn’t just about saving a brand.
It’s about preserving a mission—and walking with purpose, every time you check your wrist.

Tap below to use your gift card now | Together, we’ll make it through.