Our Story

VITAE LONDON was born out of our desire to produce stunning watches like those of old, but at prices that don’t break the bank.

Based in London, England we combine beautiful, minimalist watch design with maximal social justice.

Subtle, slim and at once sophisticated, each Vitae London timepiece is imbued with the premise behind our mission: “Time, and its opportunities, belongs to all of us, wherever we are in the world, we can live without limits.”

"Ensuring our watches are of the highest quality standards is a priority for us; each watch features either a high quality genuine leather band or a stainless steel band, and is equipped with elegant scratch-resistant sapphire crystal glass.”


Time on this planet is something we all share, but the life chances that occupy it are far from evenly distributed—even in this day and age.

Many children in Sub-Saharan Africa lack access to bare necessities which we in other areas around the globe may often take for granted.

In 2010, Claudia Adoasi, the wife to Vitae London’s founder, travelled to the stunning city of Port Elizabeth, South Africa to volunteer with the not-for-profit, House of Wells. Created by two British-Nigerian missionaries in 2008, House of Wells exists to restore hope and dignity to African children by empowering them to realise their potential.

The experience had a profound impact on us. It inspired us to make a contribution too.

Along with charities on the ground, Vitae London are embracing the innovative spirit of some of the world’s most difficult to reach youth so that we can make a difference.


And now the global village of Vitae London customers, in time zones from Accra to Atlanta to Tokyo and beyond, are making a huge difference to the life chances of children throughout Africa.

Each timepiece purchased from our classic range of watches sees a child through the year with...

  • Two sets of a school uniform—children who would otherwise be turned away from school in their own clothes, can now be admitted. (In partnership with House of Wells)


  • A Solar Light—this is particularly important for the children in the rural areas with no electricity, by providing these lights they no longer have to walk for hours for a street lamp or burn harmful fuels like kerosene to study in the evenings. (In partnership with Pen To Paper Ghana)

Through you, we’re making education for children in Africa more possible. Thank you for being part of our global village, the Vitae family,

William Adoasi, Founder and CEO