Vitae London Reaches Two New Milestones

Vitae London continues to push to help children in Sub-Saharan Africa while also adopting a conscious capitalist business model.

Vitae London, our Black-owned watch and accessories brand that specializes in selling high-quality, fashion-forward watches at an accessible price has continued with our promise of philanthropic work amongst kids in sub-Saharan Africa this month. With our watches sold in over 30 countries worldwide, and can be found on the wrists of some of the world’s most influential people, including Richard Branson, Ava DuVernay and Ghana’s President, Nana Akufo-Addo this is our take on “giving back”. With each sale, a portion of the revenue goes to support children’s education. 

As of May 2021, we have provided more than 5,000 solar-powered lamps to underprivileged school children as we celebrate a milestone of  $1 million in sales. 

The solar-powered lamps, which are distributed in partnership with Pen to Paper Ghana, works to deliver lamps to students so that they can complete their school work with efficient lighting.

As the company surpasses these key benchmarks, we also celebrate our expansion into luxury department store Nordstrom who take on Vitae London as part of its push to support more black- and Latinx-owned brands, making Vitae’s watches available for purchase at select Nordstrom brick-and-mortar stores and nationwide via

“These achievements mark two major milestones for our company,” said Vitae’s founder, CEO and head

designer Will Adoasi. “Our company has always prioritized creating quality products that give back to

the community, and through our partnerships with House of Wells and Pen to Paper Ghana, we’ve been able to succeed at this mission. However, our work is not done. As we keep growing as a company and designing more elevated timepieces, we will continue to give back and provide educational resources to children in need.”

As we enter June, we aim to gear up for the launch of our Elmington Chocolate watch, which is sure to be a summer “must-have”, while Vitae takes its first US tour.

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